Website Redesign Cost in Singapore (2025 Guide)

Zhe Chen Nyan
13 minutes ago
4 min read

A website redesign is often thought of as “improving how it looks”. In reality, it’s a structural upgrade — one that affects UX clarity, enquiry flow, content architecture, search rankings, and brand perception.

If you’re planning a redesign in 2025, one of the first questions you’ll need answered is simple:

How much does it cost to redesign a website in Singapore?

This guide breaks down typical pricing logic, how budgets are formed, what affects the final cost, and why SEO migration plays a major role when reworking an existing site.

Website Redesign Cost in Singapore 2025 Guide graphic with pricing highlights showing UX audit, design, page count, development, and SEO migration scope. — Website redesign costs in Singapore depend on UX audit depth, design scope, total page development, and SEO migration work.

Why Website Redesign Prices Vary

Unlike a new build, a redesign requires analysing your existing content, pages, structure, messaging, and SEO footprint before rebuilding a cleaner version. Redesign budgets vary because every site has different:

number of pages
content depth
layout complexity
SEO history
CMS structure
industry requirements

A simple corporate site may need a shallow redesign.A multi-division or service-heavy business needs deeper architecture.

Instead of guessing prices or relying on generic packages, Singapore agencies typically scope redesign cost based on six core areas:

1) UX Audit & Structural Planning

Before any redesign begins, a UX audit identifies:

confusing user flow
content gaps
poor navigation
pages that do not convert
slow-loading assets
ranking weaknesses

This audit becomes the blueprint.More complex sites require deeper research, and therefore, higher audit effort.

Audit Inclusions:

analytics review
content relevance scoring
sitemap analysis
technical performance
conversion friction points
keyword footprint baseline

Audit depth directly affects cost because it determines how much must be restructured.

2) Unique Design Layouts Required

Layouts are the design templates that define how pages are structured visually and functionally.

Common layout types:

homepage
service landing page
blog/article template
case study template
contact/lead capture
location-based pages

Each distinct layout must be conceptualised, designed, and tested.

A redesign for a small SME might need 3–4.A larger firm might need 7–10.

The higher the number of unique layouts, the higher the design cost.

3) Total Page Count

After layouts are finalised, agencies count how many pages require rebuilding. Each page adds work in:

UI build
content migration
formatting
responsive behaviour
on-page optimisation

Page count directly influences final cost.

Example:

5–10 pages → lower bracket
15–30 pages → mid-tier
30+ pages → enterprise scope

4) SEO Migration Scope (The Hidden Cost Most People Miss)

One of the biggest mistakes in redesign projects is treating the process as a “visual refresh” instead of a site reconstruction with SEO risk.

If migration isn’t handled correctly, businesses commonly lose:

existing rankings
search visibility
Google indexing
domain authority
enquiry volume

Proper SEO migration is therefore a cost component — and a critical one.

Migration requirements:

URL preservation
meta rewrite plan
internal link flow

A redesign without proper migration can drop rankings for months.A migration-focused redesign preserves (and often improves) performance.

This is one reason redesigns often cost more than new builds — there’s existing authority to protect.

5) Development Depth & CMS Setup

Once layouts are signed off, the development cost depends on:

responsiveness
interactive components
CMS configuration
speed optimisation
security hardening
backend functionality (where applicable)

A clean, fast, well-structured build commands more investment than simple visual re-skins.

6) Additional Enhancements (If Required)

Depending on your business needs, redesign investment may also include:

multi-location structure
internal resource portal
gated content system
CRO testing
blog migration
content re-writes
brand refresh application

These increase overall workload and therefore cost.

Typical Website Redesign Cost Range (Singapore)

There isn’t a one-size number applicable to every SME, but based on industry standards, redesign projects in Singapore generally fall into indicative tiers:

Smaller corporate sites: simple layouts, lower page count $4,000 – $8,000

Mid-sized sites: multiple service pages, stronger content architecture, deeper SEO migration $8,000 – $15,000

Larger or complex builds :heavy page count, multi-department layout, deeper UX rework, policy pages, locations $15,000 – $30,000+

Your business fits into a tier only after:

site audit
content and page mapping
layout calculation
migration scope assessment

Any agency quoting “one price for any redesign” is guessing. Proper costing requires structure.

Why SEO-Safe Redesigns Cost More — And Are Worth It

If you currently rank for important keywords, a redesign without migration planning is dangerous.

We’ve seen businesses lose:

20–60 percent of organic traffic
once-ranked pages disappearing
form enquiries drop to zero

A redesign with full SEO migration prevents this.

It preserves:

authority
indexation
metadata harmony
internal link equity
backlink strength

And post-launch, the restructured site often ranks stronger because:

content hierarchy is clearer
navigation signals are cleaner
metadata is rewritten
site is faster
internal paths are logical

For companies dependent on inbound leads, this is not an expense — it’s insurance.

How We Calculate Your Redesign Cost

At FUPS Media, redesign cost follows a simple, transparent structure. Instead of generic packages, we scope based on actual work required using the five core cost components below:

Audit – Fixed

Covers full UX, technical, and SEO assessment before redesigning anything.

Design – Per Unique Design

Covers UI/UX redesign of layouts, components, navigation, and user flow.

Page Content – Fixed

Applied only if content needs restructuring, rewriting, or optimisation.

Development – Per Page

Covers responsive build, CMS configuration, formatting, and optimisation for each developed page.

SEO Migration – Fixed

Covers URL mapping, redirects, canonical checks, schema, metadata rewriting, internal link flow, and content consolidation to protect existing rankings.

This model keeps budgets consistent, avoids inflated packages, and ties every dollar spent to real deliverables that strengthen UX, conversion clarity, and long-term search visibility.