Hong Tang Mala Tang wanted exposure for their food business. Bad timing as covid pandemic brought circuit breaker along with the demise of Orchard Cine’s foot traffic. Food was awesome with a unique selling point. Recommended creating a presence on social media and running a KOL campaign for a cost-effective tactic that can bring results.

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KOL campaign

KOL Engagement

Got 10 food KOLs to participate in this campaign, offered promos or a giveaway to improve engagement and encourage participation.

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Social Numbers

284 IG followers and 45 Google Reviews

The result of the campaign was an additional 284 followers on instagram and 45 google reviews averaging 4.8 stars.

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Professional and team has good sense of responsibility. Really useful to my restaurant, foot traffic improved significantly during lunch and dinner hours. The team understood our target audience and managed to connect us with the right KOLs.

Dawei F. - Owner of Hong Tang Mala Tang

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